How to Raise Money to Start a Business – 4 Methods

How to Raise Money to Start a Business – 4 Methods

Most companies start life funded by their founders, perhaps with a modest startup loan from a bank. The tales of vast investment from angel investors or venture capital firms are a million miles away for most modest businesses getting off the ground. With more companies launching than ever before, there is also more competition for…
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Reduce Customer Friction and Increase Mobile Sales with These Quick Tips Online Logo Makers: the Best Tools to Make Your Business Logo How to Promote Your Band Online – Definitive Band Promotion Guide Does My Business Need to Be on Pinterest?

Does My Business Need to Be on Pinterest?

Pinterest is the visually stimulating social media service that can sit neatly alongside a company’s Facebook or Twitter account. But will your business really see any reward from the process of uploading images or video, and what are the costs and benefits for your company? Pinterest for Business aims to engage users and customers, helping…
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7 Instagram Marketing Tips for Beginners

7 Instagram Marketing Tips for Beginners

With over 800 million users, 500 million of which use the social media platform on a daily basis, it’s no surprise that an increasing number of businesses are turning towards Instagram to target a whole new audience of potential customers. As an incredibly fast-growing platform, Facebook saw the perfect opportunity to invest early and decided…
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Case Study: Natural Balance Therapies

Case Study: Natural Balance Therapies

We caught up with Mark Alexander of Natural Balance Therapies – a massage therapist in Brighton – and spoke about the app he created with AppInstitute. Mark lets us in on his experience using the app builder and how he’s managed to rack up over 2000 downloads since launching. Could you tell us a little…
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Are Bing Ads Really Worth It?

Are Bing Ads Really Worth It?

When you are considering running a pay-per-click campaign for your business, the first platform that will undoubtedly come to mind is Google Adwords, and as the biggest PPC platform utilising the largest search engine in the world, it’s easy to understand why. However, there are other options available aside from Google, with Bing Ads being…
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How to Pick Your App Colour Scheme

How to Pick Your App Colour Scheme

Colour is one of the quickest ways that we can recognise a business, so when it comes to selecting a colour scheme for your app, you’ll want to choose one that represents your business and will remain in the minds of your potential customers even when they don’t have your app open, Now, the great…
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Real Estate Marketing Ideas: The Essential Guide

Real Estate Marketing Ideas: The Essential Guide

Trust and reputation are the lifeblood of estate agents. It’s very important to have a comprehensive online presence because that is what helps build confidence in your brand. This guide will walk you through the essentials of real estate marketing. Positioning Your marketing journey begins with a simple question: How will prospective clients find my…
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