Government advice and regulations in place to stop the spread of COVID-19 have had a severe negative effect on the dining industry. Many US states and counties required restaurants to shut down eat-in options, while official advice in the UK during strict lockdowns was that people should avoid socialising outside entirely. This has led to…
Read More
Facebook used to be the go-to social platform for businesses of all shapes and sizes to promote what they do and engage with fans. However, since Facebook’s CEO Mark Zuckerberg announced changes to the platform’s algorithm which now prioritises content from friends over businesses, it has become a lot harder. That’s not to say that…
Read More
Did you know that 138% more money is made from customers who buy your products via an email marketing offer than from customers who don’t get your emails? Or, that email is the biggest driver of customer retention (even more effective than social media)? Our guide to extremely effective restaurant email marketing will help you…
Read More
If you’re looking for restaurant event ideas, you’ve come to the right place. Holding an event in your restaurant or bar can be a great way to attract customers during quiet periods. There are events to suit every business, including quizzes, VIP experiences, guest appearances and celebrating special occasions. So much so that you can…
Read More
So you’ve worked out that video marketing is the key to push your business on to the next level whilst staying in line with changing demands of the digital user, but where on earth do you start? It’s useful to identify the types of videos you want to create, even how and where you’ll market…
Read More
Using a food cost calculator is an easy way to understand how much your restaurant spends on food. This is important because restaurants typically have razor-thin profit margins, and not having a handle on your menu item costs can eat into this already slim percentage. It’s easy to create dishes and price them to allow…
Read More
We live in a mobile age where we use our phones more than our computers, and the range of activities that can be done on a mobile device is constantly growing. Whether you are looking for a convenient way for customers to: Reserve tables in your restaurant Book appointments at your beauty salon Secure a…
Read More
Quick response (QR) codes allow you to transfer information, whether it be webpages, phone numbers, or text, directly to any customer who has a smartphone. With a quick scan, QR codes link customers to more information, like menus, product information, and more. During the COVID-19 pandemic, QR codes increased in popularity, as they allowed people…
Read More
If you are looking to write a coffee shop business plan, you have come to the right place. A coffee shop business plan is an essential tool for coffee shop owners or people who want to open a coffee shop. A business plan will help you plan your strategy for success and act as a…
Read More
Statista reports that Google Play Store alone currently lists more than 2100 000 apps. As an app developer, you may think creating the app is the hard part. However, it’s actually the marketing that is the hardest and most time-consuming aspect of getting app store downloads. This guide provides 50 proven tactics on how to…
Read More