Have you been just about to step foot into your car for your commute home when your phone has buzzed in your pocket with a notification of what the traffic is like and how long your journey is expected to take? This is known as geofencing and is a marketing tactic that an increasing number…
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Every new iPhone release and update to the iOS operating system comes with a host of new features and tricks. Many are easy to miss or hard to find among the myriad of options menus. As upgraders move on to the latest models and iOS 12, this feature provides ways to be more efficient, productive…
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Do you think people spend time thinking just how great the Gmail mobile app is? No. The best app design is one that users are unaware of, the one they don’t even notice. Sadly, it’s only the bad ones that users remember. To come up with an app design so good that it gets ‘unnoticed’,…
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If you are running a website that is aimed at selling products, you need to make sure you offer an experience that is fast, streamlined and without friction in order to ensure it’s as easy as possible for your customers to part with their hard-earned cash. However, many small businesses are let down by a…
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In this article, we’ll walk through the story of Sean Rad, the founder of the ubiquitous dating app – Tinder. Tinder didn’t invent the concept of swiping left and swiping right – gestures are an integral part of smartphone UI. But what Tinder did do was to use it so effectively that it has become…
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Today, we pretty much all use at least one mobile app a day. Whether it’s checking your bank account, placing a bet on the latest round of football fixtures, shopping for an outfit for your next night on the town or looking for directions to a restaurant, there’s an app for all of the above…
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Mobile technologies have become an integral part of fundraising for nonprofits of all sizes—and for good reason! How many times a day on average do you check your phone? Nonprofits can benefit greatly from the fact that practically everything we do on mobile devices involves engaging with content on the internet. By optimizing your web…
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Black Friday has become associated in the popular imagination with queues of desperate shoppers busting down the doors to their local megastore to (almost literally) grab the latest discounts. The ensuing Cyber Monday is a nod to the reality that online shopping, whether by mobile devices or laptops and desktops, is a huge trend. But…
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Agility in customer service processes is essential in today’s world. Our modern lifestyle demands communication to be faster and faster, and chatbots have revolutionized the way big corporations deal with their clients. Moreover, they have solved customer problems in a very practical way. But, how can chatbots help you when it comes to customer service?…
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Chatter within the mobile development world today seems to be heavily focused on the Android vs iPhone debate; which of the two leading smartphone platforms to choose when developing your mobile app. This article aims to provide you with an insight into the ins and outs of today’s app market, comparing the benefits and drawbacks…
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