As a business owner, you want to ensure that your website is working hard to help you get conversions. A good design will encourage people to stick around, check out your products, and learn more about your business, which will increase the chances of them making a purchase. In this article, we’re going to outline…
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Content marketing is one of the most effective ways to promote your business and it involves using valuable content to attract, educate, and engage your target audience. Even though its primary purpose is education and providing prospective customers with helpful information, content marketing can also help promote more brand awareness and boost sales for your…
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We can’t stress this enough: it takes time for new sites to show up on Google. Yes, there are things you can do to speed up the process. But not having much visibility on the search platform is something all new sites have to go through. It doesn’t mean your site has a problem. In…
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Although Christmas is one of the most popular times of the year, there’s no reason to restrict your seasonal marketing ideas to this holiday. There is something unique about each season which means there’s no shortage of ways to make your marketing campaigns relevant. To give you an idea of what we’re talking about, have…
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Quick response (QR) codes allow you to transfer information, whether it be webpages, phone numbers, or text, directly to any customer who has a smartphone. With a quick scan, QR codes link customers to more information, like menus, product information, and more. During the COVID-19 pandemic, QR codes increased in popularity, as they allowed people…
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Every one of us has had a customer or client who has been nearly impossible to satisfy — the kind of customer that, no matter how perfectly you help them, would find some unreasonable excuse to complain or return your product. Although you should respect your customers at any cost, it makes perfect sense that…
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Video marketing is proven to be the new game-changer in the digital marketing industry. Almost 90% of video marketers are seeing positive results from their video marketing campaign, as they gain 66% more qualified leads per year. At the end of the day, every business needs sales and revenue to keep delivering the best result…
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Brick and mortar retail can seem like night and day compared to web-based SaaS products and other subscription services. It’s not just the products themselves that are different; it’s how they are sold. But retail can learn a lesson or two from SaaS companies because there’s something to be said for the massive growth that…
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It’s no secret that social media has taken our world by storm. In fact, there are so many people online that in a study by Hootsuite, they mentioned there are now 3.196 billion people using social media! Which is why it is imperative that brands use these platforms to market to their audience. So important…
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If you don’t know where you’re going, odds are you’ll never get there. When you publish your website, you want it to be seen by the right users. You want your audience to find your content and interact with it in a positive way. Ultimately, you want to land a new paying customer, but this…
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